Sequoia Partners

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Approach

As transaction specialists who have worked primarily with software and technology companies for the past 20 years, we know those markets and channels -  we often say that we live in the channels. We apply our expertise to your company by knowing who to expose to your opportunity, how to present it in the best possible strategic manner and what and how to ask for what you want. There is no firm better at telling your story knowledgeably and strategically. We know how to translate complex technical issues into marketable, economic terms, which ultimately means we can give potential buyers a more complete and accurate assessment of a company's real value.

MArnin and Jorgen

Our Execution is exeptional
Executing a successful M&A transaction can be difficult, time consuming, and even frustrating. It's more than a full time job and requires a range of special skills to do it right. We understand that your attention needs to be focused on running your business. You can't afford to lose momentum and value while you pursue a buyer.
Further, the most successful transactions are the ones where there is good planning, careful preparation, proper positioning and thorough, professional execution from initial contact to final close. We approach your needs proactively and aggressively to construct a deal that complements your existing business strategy and brings you the most value. Sequoia’s partners stay with you 24/7 until the check is in the bank and the champagne flows. 

rICK

Our process is proven
We have proven time and time again that we know how to get deals done. We complete over 90% of the engagements we take on. We have a track record of achieving premium results, surpassing the expectations of management and investors. We open the right doors for our clients by making personal contact with decision makers at multiple levels of the buyer organization.

mARNIN

Our experience is superior
Sequoia never assigns junior staff to help you. There are only two partners who do all the work to make your deal successful. Our expertise is in software and IT, company positioning strategy, deal structuring and of course, our most important skill set, negotiating the best deal possible. There are a myriad of details, other than “price” that can cost or save you money, and we have seen just about all of them. We take responsibility for getting your company through the process in the best possible position to maximize shareholder value.

We are honored
Among other things, we are proud to have worked with many first-generation immigrants to the United States.  These entrepreneurs came here pursuing their dreams to make their mark within the technology community and the world.  They came to America not only for the free society and the confluence of innovation and of capital, but for the entrepreneurial spirit and the true meritocracy which America provides.  We have delivered Premium transactions for company founders from Norway, India, Australia, Israel, Vietnam and China.  In every case, these new immigrants embody the values and spirit which America holds dear.  We are proud to have worked with these seekers of the American dream and to have played an important role in delivering that dream for them.  In a larger sense, their experience refreshes and rejuvenates our commitment to everything that makes America great.

Great Ellis